You helped lean me into a growth mindset, eliminate roadblocks and solidify habits to get me to where I wanted to operate. Your optimism and positivity as a coach made everything easier!
Ben Brown
Optimization Coaching for Men who Refuse to Coast.
Transform your biology, mindset, and habits to perform at full capacity — in business, health, and life.
Book an UP/ONLY. Consult →
Trusted by high-performing men and featured in leading publications.
BE THE STANDARD.
A paradigm shift in how men train, think, and live.
Human Optimization isn’t just fitness. It’s the fusion of biology, psychology, and identity — designed to help you operate at full capacity and lead with power, focus, and resilience.
Through data-driven analysis and disciplined execution, we rebuild how you eat, move, recover, and think — creating alignment between your body, mind, and mission.
The result? A man who performs better everywhere — in his business, his relationships, and his body.
And when that happens, everything around him rises too. His kids see strength modeled, not spoken. His partner feels safety, not stress. Communities shift when better men lead with presence and purpose.
Because when men evolve, the world follows.
FITNESS • NUTRITION • MINDSET • GRIT • HABITS • ALIGNMENT • FITNESS • NUTRITION • MINDSET • GRIT • HABITS • ALIGNMENT • FITNESS • NUTRITION • MINDSET • GRIT • HABITS • ALIGNMENT • FITNESS • NUTRITION • MINDSET • GRIT • HABITS • ALIGNMENT
UP/ONLY. isn’t motivation — it’s a standard.
For years, I pushed my limits and still left results on the table — until I realized “normal isn't optimal" — UP/ONLY. was born from that shift.
It’s not just about getting fit or even improving health markers. It’s about becoming the kind of man who leads with integrity, power, and purpose — at home, in business, and in life.
— Josh Chessman, Health Coach, Founder of UP/ONLY.
Book an UP/ONLY. Consult →
THINK POSSIBLE. LIVE OPTIMAL.
Optimization Coaching to unlock your hidden potential.
The road to iconic ambition isn’t straight. There are corners, bumps, and unexpected turns. Each UP/ONLY. path is built to keep you moving forward — with precision, accountability, and power.
UP/ONLY.
Mindset Framework
U – Uncover → Identify hidden stressors, blood markers, gut imbalances, limiting beliefs.
P – Personalize → Build your optimized plan for training, nutrition, and recovery.
ONLY. – Execute what moves the needle. → No BS. No social media trends. Measurable, data-driven evolution.
Optimization
1:1 COACHING
Operate at your highest capacity through personalized performance systems designed to rebuild your biology, mindset, and movement from the ground up.
- 1:1 Mindset + Strategy Sessions
-
Personalized Training & Nutrition Protocols
-
Virtual Movement Coaching
-
Daily Master Tracker & Habit Feedback
-
Direct Access to Your Coach
Deep Health Protocol
BIO-TESTING, ANALYSIS + 1:1 COACHING
Advanced lab testing meets real-world coaching. We analyze your blood, gut, and genetics to uncover the invisible stressors blocking your energy and focus.
Then we rebuild your system from the inside out — so you look, feel, and perform like the man you’re meant to be.
ICONS
The humans I work with are icons.
These clients took a courageous step to fully aligning their emotional, mental, and physical well-being.
They had the potential to become the most iconic versions of themselves; we just helped them discover it. They think possible and we help them live optimal.
Unlock an iconically ambitious life and find your best self.
Talk to Josh for a 360° Audit
Josh Chessman
Human Optimization Coach
